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Gemma Winborn-Peart vs. transgender people

Gemma Winborn-Peart is a British marketer and anti-transgender activist. Winborn-Peart is head of marketing for anti-trans group Sex Matters.

Background

Gemma Louise Winborn-Peart was born in March 1981. Winborn-Peart earned a bachelor’s degree from University of Lincoln in 2004, followed by courses at Cambridge Marketing and The Chrtered Institute for Marketing. Winborn-Peart has been involved with campaigns and firms, including Norwich Union Life, RAC, foxmurphy, Virgin Money, RSA, PwC, EY, Moorhouse, and BlackRock.

Winborn-Peart and spouse Russell “Russ” Winborn-Peart (born 1980) own marketing firm Bit More Media Limited. According to their website:

Gemma, Director of Marketing and UX at Bit More Media, brings with her over fourteen years’ experience in the marketing world. From creating compelling brand experiences to designing great user journeys. She has a deep understanding of the user experience with a focus on their needs but also the ability to deliver profit improvements for a business. She has built and led successful teams, across functional departments and with external agencies. Gemma has worked with some big names in the marketplace from Virgin to PwC.

Anti-trans activism

In addition to handling marketing for Sex Matters, Winborn-Peart has signed anti-trans open letters published by With Women and Clinical Advisory Network on Sex and Gender.

Selected writing by Winborn-Peart

Winborn-Peart, Gemma and signatories (January 4, 2023). Open letter: Pause £100k midwifery training based on flawed research into trans maternity experiences. With Woman https://with-woman.org/2023/01/04/open-letter-pause-midwifery-training-based-on-flawed-research/

Winborn-Peart, Gemma and signatories (February 23, 2023). Open Letter to NHS chiefs: The importance of the word “woman” in communication about women’s health. Clinical Advisory Network on Sex and Gender https://can-sg.org/2023/02/23/open-letter-to-nhs-chiefs-the-importance-of-the-word-woman/

Resources

Sex Matters (sex-matters.org)

Bit More Media (bitmoremedia.com)

LinkedIn (linkedin.com)