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Liftable Media vs. transgender people

Liftable Media is an American right-wing media organization. Their outlets have posted consistently anti-transgender content.

Outlets include:

  • Liftable (Christian website) – launched in 2014
  • Western Journal – acquired by Liftable in 2014
  • Thoughtful Women – acquired by Liftable in 2014
  • Conservative Tribune – acquired by Liftable in 2015
  • Tea Party News Network (TPNN) – acquired by Liftable in 2015
  • Liberty Alliance – acquired by Liftable in 2017
  • The Wildcard
  • Patriot Depot
  • Flag and Cross
  • LTV Streaming / Patriot.TV

According to Media Matters for America, “Conservative Tribune is a right-wing fake news site that publishes deliberately false stories and misinformation, especially anti-Muslim conspiracies.”

Background

The Western Center for Journalism was Founded in 1991 by Joseph Farah (who later created WorldNetDaily.com) and James H. Smith (former publisher of the Sacramento Union). They launched the Western Journalism website in 2001.

Floyd Brown founded Citizens United and was executive director of the Young America Foundation. Floyd Brown’s child Patrick Brown founded Liftable Media in 2014. It was created in response to the success of UpWorthy, a left-leaning clickbait site that posted “uplifting” content (called “glurge” in internet slang). Starting in 2014, Liftable acquired several right-wing website during a time when Facebook and other social media platforms made clickbait a lucrative business model.

They later moved into streaming via liftable.tv and patriot.tv.

References

Confessore, Nicholas; Bank, Justin (August 21, 2019). In the Trump Era, a Family’s Fight With Google and Facebook Over Disinformation. New York Times https://www.nytimes.com/2019/08/21/us/facebook-disinformation-floyd-brown.html

Victor, Daniel (August 22, 2019). How a Conservative News Site Thrived on Facebook and Google. New York Times https://www.nytimes.com/2019/08/22/us/western-journal-highlights.html

Martinez, Natalie (April 17, 2018). Republican figures and clickbait websites have been promoting an anti-Islam fake news company on Facebook. Media Matters for America https://www.mediamatters.org/facebook/republican-figures-and-clickbait-websites-have-been-promoting-anti-islam-fake-news-company

Resources

Liftable (liftable.com)

  • Western Journalism (westernjournalism.com) [archive]
  • The Western Journal (westernjournal.com)
  • Liftable Media (liftablemedia.com) [archive]
  • Conservative Tribune (conservativetribune.com) [archive]
  • Flag and Cross (flagandcross.com) [archive]
  • Liberty Alliance (libertyalliance.com) [archive]
  • Thoughtful Women (thoughtfulwomen.org) [archive]
  • 100% Fed Up (100percentfedup.com) [archive]
  • Big League Politics (bigleaguepolitics.com) [archive]
  • Allen B. West (allenbwest.com) [archive]

Wikipedia (en.wikipedia.org)

Politifact (politifact.com)

Facebook (facebook.com)

Instagram (instagram.com)

LinkedIn (linkedin.com)

Open Secrets (opensecrets.org)

  • Liftable Media
  • opensecrets.org/orgs/liftable-media/summary?cycle=2024&id=D000081213