Skip to content

Gad Saad vs. transgender people

Gad Saad is a Lebanese-Canadian marketing professor and anti-transgender activist involved in the intellectual dark web, a gateway to the far right.


Gad Saad was born October 13, 1964 in Lebanon. Saad’s Jewish family fled during the civil war in 1975 and moved to Montreal.

Saad attended McGill University, earning a bachelor’s degree in 1988 and a master’s degree in 1990. Saad then attended Cornell University, earning another master’s degree in 1993 and a doctorate in 1994.

Saad teaches marketing at Concordia University and is known for promoting evolutionary psychology. Saad has authored several books and articles and writes a blog on Psychology Today. Saad’s YouTube channel and podcast are titled The Saad Truth.

Anti-transgender activism

When psychologist Jordan Peterson refused to use gender-neutral pronouns for transgender people, Saad invited Peterson on The Saad Truth. The episode was extremely popular and started Saad on an anti-trans crusade.

Saad has appeared on The Joe Rogan Experience many times, often discussing Saad’s trolling and provocations about gender identity and expression.


Factora, James (November 2, 2021) Area Cis Man Makes Up a Trans Person to Get Mad About. them

Klein, Joshia (28 Jan 2023). Prof. Gad Saad Mocks Woke Ideology by Humorously Coming Out as ‘Proud’ Gay Man of Wife Now Identifying as Man. Breitbart

Laroche, Michel; Saad, Gad; Cleveland, Mark; Browne, Elizabeth (2000). “Gender Differences in Information Search Strategies for a Christmas Gift”. Journal of Consumer Marketing17 (6): 500–522.


Joe Rogan Experience #1218:

The Saad Truth #587 with Sarina Singh



Gad Saad (

Twitter (